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Mobile & Social Media Revenue Accelerates

23 Feb 2012

By 2016, U.S. mobile and social media is expected to account for nearly 10 per cent of total communications revenue ($1.4 trillion), growing about 20 times faster than the overall industry during the 2006-2016 period. Market snapshots forecast massive growth and draw some significant conclusions.

Market Snapshots:

• The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers

• The average person spends about 400 hours per year on the internet, with about one-quarter of the time is spent on social media sites

• Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34 per cent were smartphones. Business end users accounted for nearly 60 per cent of smartphone users in 2011, but consumer end users will make up a larger majority by 2016

• More than 36 million computer tablets and e-readers were operating in the U.S. in 2011. Consumer end users accounted for nearly 60 per cent of the users in 2011, but business end users will make up a larger majority by 2016

According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2 per cent to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7 per cent from 2006-2011, and is expected to grow at an accelerating 30.8 per cent annual rate in 2012.

The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:

• Mobile content & access was largest mobile & social media sector in 2011 at $39.2 billion, with revenues from business segment accounting for 58 per cent of total

• Mobile advertising & marketing was fastest growing sector in 2011, expanding 53.7 per cent, led by advertising segment's 60.9 per cent growth

• Online social media was smallest industry sector at $2.83 billion, but social networks was the largest and fastest growing segment by far, increasing 45.9 per cent to $2.28 billion

PQ Media President and CEO, Patrick Quinn, noted that "... the mobile media sector alone reached the $1 billion revenue mark faster than any communications industry in history in 2008, taking only five years compared with 16 for the internet... (and) will reach the $100 billion mark in 2015 faster than any other communications industry..."

The report estimates that total mobile & social media revenues increased 30.2 per cent to $45.38 billion in 2011, and rose at a compound annual growth rate of 28.7 per cent since 2006

Mobile content & access is the largest of the three broad mobile & social media sectors, accounting for more than 85 per cent of all annual revenues, with the business mobile content & access segment representing nearly half of all mobile & social media annual revenues

Mobile media quickest medium to $1 billion - taking 5 yrs compared with 16 yrs for the internet. Going forward, mobile media revenues expected to exceed $100 billion by 2015, taking 12 years to surpass this benchmark, outpacing subscription TV and the Internet by nearly 20 years.

Of the 44 mobile & social media revenue streams, 11 exceeded $1 billion in 2011, up from 4 in 2006, and PQ Media forecasts that 23 will reach this benchmark by the end of 2016.

Source: Mediapost

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