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Publishers Data Gathering to Assist Revenue Generation

15 Dec 2011

Fairfax Media will launch a raft of new features and functionalities across its online mastheads in mid-December that will assist in data collection from users.

The initiative which will run across the online mastheads The Sydney Morning Herald, The Age, Brisbane Times and WAToday, aims to encourage users log in and provide data information.

AdNews reported on the new data gathering method at Fairfax in September. By logging in users will be able to access new features including My News, My Clippings, My Comments, Account Details and Control Settings.

Fairfax Metro Media digital publisher Jane Huxley said: "By putting control of the online experience in the hands of our audiences and letting them personalise their experience with our mastheads, we're responding to their needs in terms of time saving, richer content and more relevant, focused news.

"At the same time, data is a vitally important part of our business. Whilst we've been collecting data for some time via user registration, the new content and features we're offering will encourage more of our audience to log in and as a result our database will be substantially broadened.

The functionality of the new sections are as follows: My News enables users to choose topics and have them sent to their inbox. My Clippings lets users clip articles of interest to view later. In the My Comments section, users can track their own comments and responses. Account Details enables users to log in via social media and keep track of the articles they have read. Control Settings lets users control how long stories and clippings are kept and to set up email alerts on comments.

Source: AdNews

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