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iPads On Jetstar Flights

24 Nov 2011

A deal struck with ACP Magazines witnessed 24 people with a star on their tray tables having been given the chance to try one of the iPads that Jetstar will be rolling out as its new inflight entertainment. The devices are loaded with films, magazines, games and TV shows - enough to occupy most for the three-hour trans-Tasman flight.


There's everything from Wheels to the Australian Women's Weekly available to read. PDF versions of the entire magazine, they are a bit clunky and awkward to navigate, especially if you are used to clean and curated magazine and newspaper iPad apps. I do appreciate having a choice of magazines, though.


For Jetstar - the first airline in the world to go with iPads as the inflight entertainment - the decision to do so was based on the device's huge popularity, quality and user-friendliness. "We felt it [the iPad] would best suit our inflight entertainment," says the chief executive of Jetstar, David Hall, at a press conference upon landing in Melbourne.


Preloaded iPads such as those on Jetstar take away some of the angst of trying to work out which apps to download, how many publications is too many and a general information overload.


Children can switch to the "kids' zone", which this month includes the Smurfs movie, cute illustrated books and Wiggles video clips.


There aren't plans at the moment to connect the inflight iPads to wi-fi. While one of the best things about flying is that brief patch of being disconnected from the world, the 24-hour news cycle and former boyfriends, having internet on the iPads would be great for utilising newspaper and magazine apps.


- The iPads can be pre-booked or hired on-board for $10-$15 and content will be updated monthly.


- The iPads will be rolled out across domestic, trans-Tasman and short-haul international services from Australia and New Zealand in the coming weeks.


- Initially, 3000 iPads will be rolled out with plans to increase this when iPads are placed on to the Jetstar Asia network.


- From December they will be on all Australian and New Zealand A320/A321 and A330 domestic, trans-Tasman, short-haul international and long-haul operations.


Source: SMH Online



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