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Advertising Agency Rep to Lead New CAB Board

25 Oct 2011

The Circulations Audit Board (CAB) highlighted the importance they place in the protection of advertisers and media buyers with the return of an advertising agency representative as President at the CAB's annual general meeting held in Sydney.


Harley Slatter of Slatter and Partners was elected to replace long-serving President Rob Yeomans of Rank Publishing, who is leaving the CAB after 20 years on the board, serving as President for the last 10 years.


The AGM represented a true changing of the guard, with Adrian Farrow of Westwick-Farrow Media also stepping down as vice-president and John Engisch of Torch Publishing departing from his role as treasurer and director after successfully steering the CAB's finances over the past year.


As the new President, Slatter said he was keen to further increase support for the CAB within the advertising and marketing agency community.


"The CAB has grown and developed to become an important provider to media over the past decade and I look forward to taking our message out to the wider advertising and marketing audience. It's been a pleasure to have worked with Rob Yeomans, who's been a great leader for the past 10 years, and I look forward to building on the board's good work and strong leadership," said Slatter.


The addition of four new board members with strong digital backgrounds ensures CAB's digital focus continues. The new-look board includes Davy Adams from IDG Communications, Jeremy Vaughan from Haymarket Media, both representing business, professional and specialty publications; Richard Lindley from Realview; representing advertisers and Shane Bill from APN News and Media, representing community newspapers - members with a strong background in digital media.


IDG Communications and Haymarket Media have been actively involved in the ABA's Digital Watchdog Committee and ABC's Digital Sub-Committee, while Lindley's Realview has executed digital editions for leading newspapers and magazines in Australia. APN Newspapers have also been active on the ABC's Digital Sub-Committee.


The Board elected Leading Edge Telecoms's Michael Tate as vice-president, while Davy Adams has taken on the role of treasurer.


CAB chief executive officer, Paul Dovas thanked the outgoing board members for their valuable contribution to the CAB and welcomed the new board members, noting that "the new Directors maintain the long-standing tradition of a CAB Board with diverse experience and knowledge, which is vital in today's rapidly evolving industry".


Dovas said: "The CAB's Board has always been active and engaged and we look forward to continuing to develop projects and services over the next 12 months."


The CAB also welcomes Ozren Vukelic to the role of marketing officer. Oz joins the team from a strategic marketing role with a leading automotive aftermarket company.


He holds a media and communications degree from UNSW and is four weeks away from completing a marketing diploma.


Oz has joined the team at an exciting time as the CAB rolls out its third Count on Us ad for publisher members, plans the 2012 conference and continues to spread the word about audited media.


"I am super pleased in joining the Audit Bureau and I look forward to contributing to the many successes ahead of us. The team here is awesome and as time goes on I look forward to further developing my understanding of what they do, helping them succeed and, of course, sharing a coffee or two."


Oz replaces Claire Dollard, who left the company to join the marketing team at Camp Quality.

 



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