|The ‘science of economy' presented by guest speaker Kenneth Pecca, to major US magazines has saved more than US$16million annually. The secret lies in automation, strategic sourcing and print knowledge. This is one of many keynote presentations, for the two day conference to be held next month during Magazine Week.
Kenneth Pecca is Director of Pre Media & Digital Imaging Solutions at Hearst Magazines USA and will offer valuable insights in a presentation entitled "OPTIMISING PRINT AND PRODUCTION" at the Publishers Australia Magazine Week Conference on Thursday 10 and Friday 11 November in Sydney. He will examine how publishers can take advantage of printing innovations to enhance reader engagement and keep print in the frame for both advertisers and readers.
"What we have today is a highly-automated work flow, using a variety of tools and a very successful model for producing high-quality images using outsource partners as well as a small in-house staff and delivering final product for both print and multiple eReader / tablet devices," Pecca says.
Publishers Australia Chairman Geoff Hird observed that the current environment is tough for print publishers, challenged by the onslaught of digital media. He commented: "Ken's presentation will be of immense benefit to publishers looking to raise their bottom line through productivity and process improvements."
Also speaking at the conference is Ryan Dohrn, CEO of Brain Swell Media USA, who claims that "Magazine publishers can make serious money online."
Dohrn works with over 55 magazine publishers a month, from small through to large, training print reps to sell multi-media profitably.
"Multi-media ad sales increase return on investment for advertisers by 35 per cent," he maintains. "Well-trained print reps can grow total revenue over 25 per cent in less than 30 days with the right guidance.
"I am exceedingly confident that publishers will walk away from my workshop with at least five proven revenue-centric items that they can put to use immediately."
Publishers Australia CEO Claudia Sagripanti noted that Australian consumers are among the world's fastest adopters of digital media. "Nevertheless, our publishers are struggling to derive meaningful revenue from these high investment channels. Ryan's presentation will be of immense benefit to local publishers," she added.
Dohrn will present DEVELOPING AN EFFECTIVE MARKETING STRATEGY at the Publishers Australia Magazine Week Conference on Thursday 10th and Friday 11th November.