Farifax Media has launched a new team called fx, a strategic and creative service to agencies and clients. The new fx team working alongside Farifax metro sales teams will combine the company's print and digital expertise into a single, cross-platform unit that will enable Metro Media to provide clients with more innovative solutions.
Fx director Sev Celik told AdNews: "We're very excited about the creation of the fx team. With the fragmentation of media, our clients are increasingly looking for simplified advertising solutions and fx will meet those needs via a truly integrated, platform agnostic approach."
Celik said: "What makes Fairfax stand out is that we are purely integrated. We have one commercial director to go to for approval. We no longer have to seek approval from many different business units.
"The new sales division is efficient, time saving and flexible. It's going to be an easier way for the market to deal with Fairfax when in the past it was always quite inflexible."
Fairfax Media's Metro division was set up earlier this year to meet the challenge of developing a sustainable metro publishing business, and monetising content and audiences across new and traditional media platforms.
The fx team, made up of 20 staff, comprise product innovation specialists as well as creative talent and advertising strategists from agency backgrounds.