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CAB Conference Success

02 Aug 2011

The Circulations Audit Board's inaugural Accountability in Ad Spend conference brought together its community of media buyers, print and digital publishers to discuss sex, auditing and macarons delivered some great results.


Keynote speaker Nick Keenan, head of non-broadcast at MediaCom opened the day with a presentation detailing why accountability matters to media buyers and advertisers. His presentation covered the role econometrics plays for media agencies and how metrics have become increasingly important to their decision-making process in a crowded media landscape.


Dr Clio Cresswell, author of Mathematics and Sex and senior lecturer at the University of Sydney gave the second keynote session of the day. Her presentation Numbers, Auditing and Sex shone light on how numbers are interpreted through the study of patterns and provided some practical examples of the "12 Bonk Rule" to the delight of delegates.


Other speakers included Canterbury Bankstown, Bulldogs RLFC chief executive Todd Greenberg who discussed the challenges he has faced in rebuilding the Bulldogs brand over the past few years and gave insightful examples which could be applied to the publishing industry. His experiences of working with, and passion for the Camp Quality charity proved particularly moving for delegates.


The packed day also included extremely insightful sessions from speakers Alex Burke, managing director of TigerSpike; Adam Hobson, president of IASH Australia; Don Jones from NSW Fair Trading; Geoff Hird, chairman Publishers Australia, and Peter Cornelius, managing director of media at Nielsen.

 



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