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Survey Finds Publishers ‘On the Same Page’ With Digital Publishing

21 Jul 2011

A recently conducted survey of Australian publishers to learn more about their views of, and experiences with digital publishing in Australia was undertaken by the Copyright Agency Limited. The key outcomes of the survey are included in a link to the full results report.


Over 2,000 CAL members responded, making this survey the largest of its kind in the Australian publishing environment. The survey was sent to all CAL members, ranging from international publishers to self-published authors, asking about their digital experiences and thoughts on the future.


The survey's key findings were:

 

  • Digital publishing is happening and here to stay - Around half of all authors and publishers create digital products, while two thirds of authors and publishers believe digital will eventually overtake print.
  • Digital publishing matters - The vast majority of authors and publishers think the benefits of digital publishing far outweigh the downsides; revenue is modest for most, but 14 per cent of publishers currently make more than half their income from digital.
  • Some authors and publishers need help - only 15 per cent of publishers have a competitively differentiating digital strategy and 26 per cent of publishers have no digital strategy; both authors and publishers cite a lack of technical knowledge as one of the main reasons they have yet to publish digitally.


Visit the website to find out more (follow this link).



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