|The one-day CAB Accountability in Ad Spend Conference intends to provide an excellent opportunity to strengthen publishers relationship with clients through informative and useful workshops, provide publishers clients with insight into media advertising and demonstrate how advertisers can be protected from scams.
The conference will provide a unique forum where publishing teams and clients can network and benefit from specialist workshops and relevant keynote addresses.
A unique end to the day will provide networking drinks with Adriano Zumbo from Masterchef Australia as a special guest.
CAB are making a special ofer: Those who book more than five tickets will receive a group discount rate of 30 per cent being $195 per ticket!
Non Member: $350
Group Bookings (more than five tickets): $195 per person
This ground-breaking event is designed to build stronger relations with advertisers and publishers and reinforce the importance of accountability in publishing.
Keynote Presentation - Numbers, Auditing and Sex
Clio Cresswell, Author of Mathematics and Sex and Senior Lecturer, University of Sydney will discuss the role of mathematics in every human activity from sex to more raunchy pursuits such as auditing. Cresswell will show there are sophisticated systems and patterns behind all numbers, whether it is the number of newspapers distributed or sexual partners
How to Avoid Being Scammed out of Your Ad Spend
Don Jones, Assistant Commissioner, compliance & enforcement, NSW Fair Trading will explain how to avoid being scammed by the common practices used to rip-off advertisers and agencies. Learn what to do if you suspect that you may have been misled to purchase advertising that didn't reach the audience you paid for.
Who is Advertising in B2B niche media?
Peter Cornelius, Managing Director Media of The Nielsen Company will present new Nielsen research and explain what this means in real terms for media providers. Throughout his career, Cornelius has been heavily involved with the ABC and CAB, having served as chairman of the ABC and on the executive board of the CAB for many years. He currently oversees Nielsen's Australian Media services and is a member of the Nielsen regional executive operating committee for 11 Nielsen markets in Asia Pacific, Middle East and Africa
Numbers are strictly limited - Book your tickets now!