|In a recent smartphone survey conducted by Prosper Mobile Insights, and reported in Mediapost, a majority of smartphone users are fully integrating their devices into every aspect of their daily lives. According to the survey 52.9 per cent say they utilise all of the functions of their smartphones, 30.4 per cent say they use the basic functions of their smartphones and 16.7 per cent only use their smartphones for calling, texting and emailing.
Among smartphone users who completed the survey on their smartphone. 56 per cent of the sample was male while 44 per cent was female, and the average age of the sample was 36.
With all the unique features of smartphones, texting, Internet, and email are the top functions smartphone users say they cannot live without. Calling features, GPS, and Facebook are also necessities to some.
With new technology, however, comes new concerns, and the top privacy issue among smartphone users is location tracking, followed closely by unauthorised access to personal information.
Despite these concerns, 55.9 per cent of smartphone users say they prefer using their smartphone to access the Internet over using a computer (35.3 per cent prefer to use a computer while 8.8 per cent aren't sure).
The vast majority of smartphone users say they use their smartphone to browse for products or services. Three quarters use their smartphone to locate stores or look for store hours. Reading reviews and researching specific products are also top smartphone activities, and half say they have made a purchase via their smartphone device.
Gary Drenik, President & CEO, Prosper Business Development, concludes that "consumers are integrating mobile devices into all aspects of their daily lives... are more engaged with online content... are more influenced by digital advertising."
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