Directories News Google

Add my business   Advertise on this site
Directories

Make MBN your homepage
Are you listed?
Advertise on this site
Contact us




Media News

RSS Feed for MBN News

Publishers Ad Trends Survey to Assist Magazine Initiatives

07 Apr 2011

Publishers Australia is encouraging members to get involved in supplying data for the first time to the Main Media Report undertaken by CEASA (The Commercial Economic Advisory Service of Australia).


CEASAs report provides advertisers and agencies with ad spend trends and usage across media channels. In addition to being a very useful resource for agencies, it also helps gives an approximate value of the market, which is important for promoting and positioning of the industry. Publishers Australia are keen to ensure that magazines are represented, and have appealed for members to support this initiative. The MPA is also encouraging its members to do the same.


Data is supplied by publishers directly to well respected audit company, KPMG, which will then collate and aggregate. Individual company information is kept secure, and is not published or available to anyone. KPMG has been involved in the ad spend report for many years. There is no cost to contributors.


The CEASA form requires only top line figures for the year end 2010. The deadline is 15th April 2011. The information can be sent on the completed form to the email address supplied AU-FMSYDCEASA@kpmg.com.au.


Source: Publishers Australia


OPINION/FEEDBACK TO THE EDITOR



Bookmark and Share   add to kwoff

<<Back




 



To view all videos in larger format click here








Recent Searches


1. "magaine -online"
2. "rover land"
3. "prime"
4. "healey"
5. "bunting"
6. "sarina"
7. "elives"
8. "australia"
9. "melbounre"
10. "news hour"
More Results



>