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CAB to Hold Inaugural Conference on Accountability in Ad Spend

10 Mar 2011

The Circulation Audit Board (CAB) is staging an informative one-day conference focussing on the latest developments around accountability in ad spend at the Sydney Hilton on 21 July 2011. The event is open to advertisers, marketers, media buyers and publishing professionals and will discuss a range of issues affecting your media today including ideas and opportunities from sales and marketing to publishing in the digital sphere.


In addition to a number of keynote addresses from a line-up of leading industry experts, CAB's July conference will have specific modules for digital, online and print publishers, as well as marketers, advertisers and media buyers.


The day has been designed around an environment of interactivity, imparting knowledge, providing networking opportunities and delivering thought-provoking keynote address sessions. The roster of speakers that has been assembled covers a vibrant cross-section of the industry to deliver the very latest insights, and the conference will be followed by networking drinks which are complimentary to those attending the day.


Rob Yeomans, CAB's President commented, "This conference is an important first for the CAB and highlights our dedication to making the media industry more accountable. The line-up of topics and speakers has been designed to provide value for existing CAB members as well anyone who buys or sells media."


Paul Dovas, CEO of the CAB, believes this upcoming event promises to inform, educate and surprise. "There are so many new developments and reporting ramifications within the wider sphere of media buying and selling, from the viewpoints of media buyers, advertisers and publishers. This one-day intensive will be incredibly beneficial for anyone in who works in publishing whether it is print or online and equally advantageous for media buyers and advertisers," says Dovas.


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