|In a breakthrough for the Australian magazine publishing industry, Magazine Publishers of Australia (MPA) is to become a member of Publishers Australia (PA), a move that will enable the organisations to share resources and provide a combined voice on matters of importance to their members.
PA chairman Geoff Hird announced the alliance to the 420 guests attending its annual Excellence Awards in Sydney on Friday. "The MPA becoming a member of Publishers Australia is a testament to the progress our association has made over the past 18 months. The alliance will enable us to build a broader range of activities and services for our members, especially in the areas of training and research," he said.
"The combined resources will produce exciting initiatives to boost awareness of the industry, support the growing membership of PA and provide a more active platform of services for MPA members."
This news comes on the back of the announcement last week by the MPA that ACP had rejoined the organisation.
ACP Magazines, Lovatts Publications (already a PA member), News Magazines, Pacific Magazines, and Reader's Digest will join under the MPA umbrella with immediate effect. Content will be shared across the associations' websites and MPA members will be invited to attend PA's networking events across the country.
The shared mission is a commitment to promoting and protecting the interests of the $2billion magazine and digital publishing industry in Australia. Members will have access to the best of both associations to guide them through the dynamic media landscape.
MPA chairman Nick Chan said: "The alliance will allow the associations to leverage their individual strengths and work towards greater market presence for the magazine industry. It provides new opportunities to convey the message that magazines are in robust health and continue to be engaging, first-tier media channels for consumers and advertisers."
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