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Major Publishing Association Shifts Focus from Print

13 Oct 2010

Magazine Publishers of America announced that it is changing its focus and the new tagline for the body is "The Association of Magazine Media". The change reflects a shift of image by the organisation away from print.

 

The three reasons stated for the change are:

 

  • It clearly defines their members as magazine media companies, whose brands and content engage consumers across multiple platforms.
  • It recognises that members operate on a global scale. Their digital content is accessible anywhere.
  • It enables the MPA to express the essence of what consumers love about magazines - the immersive experience, the curated content, the sense of community and the award-winning photography and design - all of which are being enhanced by innovative technologies and devices.

 

The Australian Newsagency Blog picked up on this news and reported to their readers the threat of inaction and their need for change.

 

"This is relevant to Australian newsagents as it is further evidence of a shift in focus by magazine publishers, albeit in the US this time, from print to other distribution channels.

 

Newsagents are lagging behind their suppliers in investing in new revenue streams. While some are innovating, the channel is not. Leadership is lacking on considering the future."

 

Industry body, Publishers Australia is keeping pace with these trends with members of the association representing multiple platform consumer engagement as evident in their forthcoming award categories.

 

OPINION/FEEDBACK TO THE EDITOR



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