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NEW LAUNCHES

09 Sep 2010

That's Life

That's Life! has launched a new cookery collection series to accompany the weekly title.


Pacific Magazines will sell the part-work cookery collection series That's Life! Real Fast Food with That's Life on a fortnightly basis in selected newsagents and Coles.


"The move taps into the overseas success of the part-works phenomenon, particularly that seen in the UK, as well as our readers' love of no-fuss, realistically priced, good food," said That's Life publisher Fiona Legdin.


"We have invested heavily in this significant brand extension and, as a result, are delighted that all readers can enjoy the first edition, Tasty Chicken, bagged free with this week's magazine."


Each edition of That's Life! Real Fast Food will contain over 75 recipes. There will be 24 titles to collect in total.

 

GQ Style

The publisher of lifestyle titles for News Magazines, Mark Kelly, has unveiled GQStyle, the new brand extension to GQ Australia. GQStyle will be published as a stand-alone bi-annual publication scheduled for September and March, taking the annual number of issues of GQ Australia from six to eight.


The inaugural issue of GQStyle cover features successful Australian actor Ryan Kwanten and the 186 page edition is available on newsstands this week.


Mr Kelly says: "The GQ Australia brand has shown phenomenal growth over the past year with its bi-monthly issues, website, digital application and events program. GQStyle will add to the brand's success of being the number one premium men's lifestyle title."


"Riding high on three consecutive quarter readership increases, GQ Australia continues to be the stand out performer across all magazines, with an unprecedented growth both year-on-year and period-on-period," says Dennis Michael, National Advertising Manager, GQ Australia. "GQ Australia now reaches over 100,000 readers and has further grown its leadership as the number one prestige men's title gaining an additional 35,000 reader's in the last twelve months.


GQStyle is an authoritative guide to men's fashion and grooming with a comprehensive overview of the season's trends. The target audience is men (of any age) who wish to broaden their style horizons.


OPINION/FEEDBACK TO THE EDITOR



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