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Supporting Magazines in a Cluttered Environment

25 Aug 2010

Five myths about magazines and their realities:

 

  • The magazine category is too small to impact my bottom line.
  • People don't read magazines anymore - especially the youth market.
  • Candy and Gum are the main drivers of profits at checkout.
  • Magazines make no difference in my store.
  • Magazines are more hassle than they are worth.

 

To download the report click here.

 

 OPINION/FEEDBACK TO THE EDITOR

 



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