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New Zealand Publishers on the Front Foot with Media Buyers

19 Aug 2010

New Zealand's Magazine Publishers Association has provided their members and magazine industry with some highly salient marketing information sourced in a recent survey in a 2 minute video.


The video is embedded in this email and can be viewed by clicking on the video screen. The video is designed to be utilised by publishers in media presentations. The survey highlights, amongst other points, the high reader engagement New Zealanders have for magazines.


The MPA is a strong pro active New Zealand Association evidenced through a record participation at their recent Magazine Awards which showcased many new innovative publications and reworked older titles integrating new media technology.


A number of New Zealand publishers are expanding their products into the Asian and Australian markets benefiting through beneficial exchange rate ratios and lower costs of production affording greater profit margins.


OPINION/FEEDBACK TO THE EDITOR



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