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PBL Launches New Discounting Site

05 Aug 2010

PBL Media will launch its first online venture after a hiatus of more than three years, a new website offering discounts in every major city.

 

Called Cubo, the daily offers will be made available via an online buying community. The site will be headed up by former Microsoft partnering and consumer strategy director Billy Tucker.

 

The site will start operations in the Sydney market with the site being run out of PBL's Sydney office with a dedicated sales team working with business around Sydney.

 

The model of the business is based on the US website Groupon, but PBL is not the first to launch into Australia, with the Nextec Capital backed Jump On It - a local start up - launching earlier this year.

 

The branding for the new venture was produced by boutique brand consultancy, Creatio, with web development firm Wiliam handling the site build.

 

The initiative will be backed by a marketing campaign expected to launch in the next few weeks.

 

Source: AdNews

 

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