|Australian digital publishing services provider, Realview today confirmed that over 30,000 editions from over 2,000 publications it produces for clients can now be interactively viewed on the Apple iPad, without the need to download anything from the App Store.
"We've invested in a complete redesign of our viewer so it now launches touch enabled digital publications directly on the iPad" explains Realview CEO, Mr Richard Lindley. "Readers don't need to wait for an application to download or wait for updated content because with the latest Realview viewer, access to their favourite magazine, newspaper or catalogue is instant. The reader experience is also enhanced as you would expect with a new device like the iPad, with streaming video and interactive advertisements delivered in the new viewer."
Publishers also have a lot to gain from the Realview iPad development, as Mr Lindley explains; "Getting an iPad Magazine or newspaper ready for market is as simple as sending PDF files of the final content to Realview, meaning publishers can quickly take advantage of the surge in demand for iPad specific content. No waiting for development budgets, no testing, no Apple approval process, just straight to market with your iPad ready magazine within a matter of hours."
No development expense means no pass-on costs for consumers - providing a competitive edge as well as delivering the fastest route to the online reading market. "Not requiring an application or distribution through the app store means no requirement to pay 30% of subscriptions to Apple," observes Mr Lindley. "New subscribers are also more likely to find a digital publication online through search engines such as Google, Yahoo or Bing rather than through the Apple App store" although Mr Lindley admits that some publishers will like the distribution channel that the App store offers and hinted that Realview is developing new solutions for those publishers as well.
"Our publishing solution is constantly evolving to meet customers and publishers needs so you can expect to see some pretty innovative and engaging publications in the near future" Mr Lindley concludes.
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