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Blogger Generation Dominates Blogging Australia Ranked 11th

21 Jul 2010

An analysis of more than 100 million blog posts found the most active bloggers are younger people who have grown up during the blogging "revolution", which commenced around 2003. According to, Bloggers in the 21-to-35 year-old demographic group account for 53.3 per cent of the total blogging population.

This group is followed by the generation just behind them - people 20-years-old or under are 20.2 per cent of the blogging landscape:

• ≤ 20 years (20.2 per cent)
• 21-35 yrs (53.3)
• 36-50 yrs (19.4)
• ≥51 yrs (7.1)

Source:, June 2010

The difference between genders in the blogosphere is balanced with women making up 50.9 per cent and males 49.1 per cent of bloggers. This suggests the Internet is a gender neutral environment.

It should not be much of a surprise, says the report, that the most bloggers (29.2 per cent) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere - the U.K., which is home to 6.75 per cent of bloggers. Japan accounts for the third-most bloggers (4.9 per cent), followed by:

• Brazil (4.2 per cent),
• Canada (3.9 per cent),
• Germany (3.3 per cent),
• Italy (3.2 per cent),
• Spain (3.1 per cent),
• France (2.9 per cent) and
• Russia (2.3 per cent).
• Australia (2.22)
• India (2.14)
• Sweden (2.05)
• Malaysia (1.7)
• Netherlands (1.69)

Source:, June 2010

When the analysis compared the number of bloggers to Twitter users by country, there were many similarities. The biggest difference was activity by U.S. users - more than half of the tweets come from U.S, Twitter users, while only a third of blog posts are from the U.S. The absence of bloggers from Indonesia and Australia within the top-10 is also interesting. In comparison, both countries rank among the top-10 of users within the Twittersphere.

A closer analysis of where bloggers are coming from regionally, California leads the way with 14.1 per cent, almost double the amount of bloggers found in the second largest blogger populated state, New York (7.1 per cent). Ontario, Sysomos' home province, ranked third with 5.6 per cent, followed by:

• Colorado (5.2 per cent),
• Texas (4.37 per cent),
• Pennsylvania (4.34 per cent),
• Florida (4.2 per cent),
• Washington (3.4 per cent),
• Illinois (2.6 per cent),
• Georgia (2.1 per cent) and
• Virginia (2 per cent).

Source:, June 2010

Source: MediaPost


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