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Publishing industry to combat online magazine piracy

22 Jun 2010

US Magazine publishing body the Periodical Publishers' Association (PPA) is working with an American anti-piracy software developer in a bid to crack down on unauthorised online theft of material.

 

The PPA, which works to promote the interests of magazine and business media producers, is targeting online copyright infringement in a bid to protect revenues.

 

A recent study into the availability of online magazines investigated a sample of 20 domains which host material breaching copyright, in relation to 133 English language magazines.

 

The exercise verified 3,996 cases of full issues available to download, with nearly two out of three (63 per cent) of the magazine titles covered by the study found to be victims of copyright infringement.

 

Under their new alliance, PPA members will be able to access Attributor's resources at an exclusive rate, helping publishers keep a closer eye on how their content is used online.

 

The technology also enables parties to claim back potential licensing and advertising income costs which unauthorised parties have generated as a result of their unlicensed use of the material.

 

"With the ongoing development of multi-platform publishing, magazine brands face a very real threat from piracy on the internet," said Barry McIlheney, Chief Executive of the PPA.

 

"At the PPA we have a responsibility to help members tackle this issue and together with Attributor we can provide a way of identifying and protecting high-value content."

 

The partnership signals a move to increased online visibility for the magazine industry, according to media website Journalism.co.uk.

 

Newspapers and media agencies in the UK and beyond already use Attributor to help them assert their rights over their content. Major users include the Press Association who have been involved with the scheme since 2008.

 

(Source: Lakestar Media)


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