|Pacific Magazines will launch a new outdoor entertaining and lifestyle magazine.
Claiming the new title will be the first Australian magazine focused on all aspects of outdoor lifestyle: from furnishings, renovations and decorations, budget makeovers, garden projects, to pets and wildlife, travel, food and entertaining.
Peter Zavecz, Commercial Director, Pacific Magazines, said, "The Outdoor Room taps into the country's enduring love of outdoor space and represents a new genre in Australian publishing as the first magazine specifically targeted to making every aspect of outdoor lifestyle more enjoyable.
"The title offers our clients a well-defined market solution and our readers a unique proposition as a contemporary source of outdoor ideas and advice - in a beautifully presented package."
Jamie Durie, says, "Now, more than ever, Australians are living, cooking, entertaining and relaxing with family and friends in their outdoor spaces - and they want that space to have all the style and comfort of their interiors. I have seen this market grow for years, and now the time is right, Australia is ready.
"Our magazine will service a market hungry for ideas, with beautiful pages that draw together a melting pot of inspirational images and practical information to encourage and inspire people to rethink the borders of their home. This is my passion, and I am so excited to finally see it coming to life in a magazine."
Editor in chief, Wendy Moore comments, "Our partnership with Jamie in Home Beautiful has proved incredibly successful, and as a company, we have been watching the growth of this new market for a number of years. The upshot of the recent global financial upheaval is that society is shifting back to basics, and this magazine will be the only offering in the market that specifically addresses these changes in attitude."
"The Outdoor Room speaks to a growing market of young, educated and wealthy Australian women who want positive, relevant inspiration about outdoor homemaking - with a unique editorial treatment and design which is modern, responsible and meaningful."
The Outdoor Room will be published on a minimum quarterly basis, priced under $10.
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