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Australia Fares Well in World Magazine Report

13 Apr 2010

Australia is weathering the aftermath of the storm according to FIPP's annual World Magazine Trends report containing the most comprehensive information available on leading magazine markets around the world.

 

World Magazine Trends was compiled by FIPP through the contribution of industry experts, advertising agencies, research agencies, magazine publishers and national magazine associations in 40 countries.

 

Various statistics, data and overviews are covered in the report and include:

 

  • Key industry data on consumer and B2B titles in 40 countries
  • Magazine advertising figures and forecasts
  • International and regional summaries
  • Magazine listings by circulation and readership per country
  • Top magazine publishers per country

 

Commentary on the Australian market was provided by Didier Guerin of Media Convergence Asia Pacific whose report, in part, stated:-

 

Australian publishers went into a painful recession in 2009, copy sales did not suffer much and remained almost flat, magazine advertising expenditure contracted by about 9 per cent (source AC Nielsen, AdQuest and GroupM). According to ZenithOptimedia, the industry received $846 million in advertising revenues - a drop from slightly more than $1 billion in 2008 - or about the same level of revenues collected in 2003.

 

Australian consumers continued to visit their local "newsagents" and bought 101 million copies during the first half of 2009, a reduction of only 1.9 per cent compared with the same period the year before. Magazine readership remained robust.

 

Health related magazines enjoyed the largest growth with the launch of Your Body by ACP Magazines and Prevention by Pacific Magazines. Other categories of growing interest for the readers were men's lifestyle, entertaining and food, music, youth, women's lifestyle and real life weeklies.

 

Australian magazine publishers claim they have seen the bottom and are experiencing a pick up in advertising bookings for 2010 that magazine advertising spending should bounce back in 2010 to a year of moderate growth.

 

OPINION/FEEDBACK TO THE EDITOR



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