After 13 years of publication Burke's Backyard magazine is going through a six month public rebirth, directed primarily by feedback from readers and advertisers. The rebirth begins with the refreshing new look April 2010 edition.
"Readers and advertisers have always been our primary source of new ideas. We are really grateful for their constant assistance," says editor-in-chief Don Burke.
With a circulation of 59,230 and readership of 365,000 ,the last six months has seen the magazine gain 5,000 readers period on period according to Roy Morgan Readership Jan-Dec 2009. Circulation has also risen six per cent period on period and up one percent year on year according to ABC Jun-Dec 2009.
"Interestingly the marketplace has come around to where we've always been, from an information providing perspective. With thanks to the Global Financial Crisis, amongst other things, consumers are now more interested than before in their own backyard and what it can do for them," says Burke.
Burke goes on to say the team, as directed by their readers, focused on making all the information in the magazine easy to locate within the pages so as of the April edition they have more clearly sectionalised the magazine and given it a less cluttered look whilst still providing high levels of information and keeping the graphic integrity of the publication.
According to Phil Scott, ACP's group publishing director, consumer and custom titles, responses have so far been very positive with the April issue coming in just over 18 per cent above budget. "I am very proud of the Burke's Backyard team for working so closely with advertisers and readers to create an even more user-friendly publication," says Scott.
He continues, "This is an era of rapid change in the publishing industry - and keeping more than a finger on the pulse is important to ensure the marketplace is delievered a satisfying and relevant experience."
OPINION/FEEDBACK TO THE EDITOR