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Private Equity Returns, Now in B2B Magazine Market

31 Mar 2010

Private equity has returned to the U.S. magazine market - and in particular the B2B market - according to media investment bankers the Jordan, Edmiston Group (JEGI). As reported by Folio, a recent report showed that there were approximately 20 magazine M&A transactions through mid-March.

 

"The mix was completely reversed, as consumer magazine deals accounted for 85 per cent of total magazine deals in Q1 2009, but accounted for only 23.5 per cent of total magazine deals in Q1 2010," says JEGI CMO Adam Gross.

 

"What has been most notable", says Gross, "is that private equity (PE) returned to the market as buyers of magazine assets this quarter. Private equity groups over the last several months have absorbed mind-boggling losses as a growing list of publishers - including the Reader's Digest Association, Source Interlink, Cygnus Business Media, and others - were forced into bankruptcy and their PE owners handed over control to lenders, taking a wash on millions of dollars in investments."

 

OPINION/FEEDBACK TO THE EDITOR



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