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Industry Associations Meet

22 Jan 2010

A meeting yesterday between representatives from the MFA, the IAB Australia and the ABA resulted in a greater commitment towards standardisation and transparency of online audience metrics. Senior representatives of the three industry associations met in response to recent industry debate about online measurement metrics, in particular those of auto-refresh.

 

After discussion it was agreed to improve the development of rules and processes. The ABA's Digital Watchdog Committee and IAB Australia's Measurement Council will have representatives from all three industry bodies attend every meeting, ensuring greater collaboration and dialogue.

 

The meeting continued the work carried out by the three associations during 2008/2009 that culminated in the launch of the ABA's web audit service in June 2009.

 

The meeting was attended by Gordon Towell, ABA CEO and Alexx Cass, ABA Digital Services Manager; Paul Fisher, IAB Australia CEO and Gai Le Roy, IAB Australia Programmes Manager; Kerry Field MFA Digital Sub-Committee Chair and Partner, Innovation and John Grono, GAP Research and MFA Research Committee Joint Chair.



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