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Media Titles Resource Guide Published in Print and Online

17 Dec 2009

An important sales and marketing initiative for magazines was launched this week. Media Titles - The Advertising and Marketing Resource Guide, the 2010 directory of publications is a quality annual publication with incisive editorial and current data to assist advertising decision makers in this ever-changing media landscape.

 

Media Titles - The Advertising and Marketing Resource Guide has sectionalised directories of consumer, B2B and custom publication listings and contacts with the ability to promote integrated media platforms.

 

Over 4,500 copies have been printed and distributed by controlled circulation to advertising decision makers, marketing executives and relevant media sources in the media and marketing sectors in conjunction with Media Titles alliance partners being the Audit Bureau of Circulation, Circulations Audit Board, Publishers Australia and the Australian Marketing Institute.

 

Media Titles - The Advertising and Marketing Resource Guide has also been re-formatted into an e-magazine with interactive links for each listing and advertisement. These digital copies will circulate through www.MediaBizNet.com.au as well as email marketing initiatives during the twelve months currency.

 

Media Titles - The Advertising and Marketing Resource Guide is designed to be used as a marketing tool for participating publishers whose sales team receive additional copies to assist generate meetings with prospects and clients. This strategy is designed to open dialogue, generate sales and build relationships for ongoing business opportunities.

 

Media Titles - The Advertising and Marketing Resource Guide is complemented by its sister publication Media Trends+Strategy which covers the broad media landscape. Media Trends+Strategy is published in June each year.

 

OPINION/FEEDBACK TO THE EDITOR

 



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