Avalon Media, publishers of LOTL (Lesbians on the Loose) magazine since 1989, on Friday night launched a new premium lesbian magazine, BOUND. The glossy monthly is on newsstands now for $7.95, and features lesbian writers and content from all over the world under the tagline, "Different culture, same lifestyle".
Publisher Silke Bader addressed the enthusiastic crowd at the launch party at the Polo Lounge, Oxford Hotel in Darlinghurst, saying the first edition has already received a fantastic reponse with newsagents selling out within the first couple of weeks.
BOUND is targeting the sophisticated female reader with a connection to the gay and lesbian community, who has broad horizons regarding lifestyle, travel, culture and sexuality. The Australian launch acts as a springboard to a global launch via bookstores and newsstands and provides an innovative lifestyle monthly premium magazine with content drawn from around the globe. The global launch event was held on a cruise in the Caribbean Sea.
"I believe BOUND is a first in the world of magazine publishing," says Merryn Johns, editor of LOTL for the past ten years and who will head up BOUND. "I do not know of another lesbian magazine in this format with a commitment to a mix of non-domestic content, and aimed at lesbian readers from all around the world. We are a truly international publication."
BOUND will offer in-depth features, celebrity interviews, travel editorial, fashion spreads and previews of the latest lifestyle essentials. The publication, available at news agencies and through subscription, has a unique pool of contributors from around the world including Europe, North America, South Africa, the Indian subcontinent, South East Asia, South America, Australia and New Zealand.
The timing of the launch co-incides with the recruitment of a Federal Government campaign supporting law reform for Gay Rights, launched this week by the Aids Council of New South Wales, and supported by gay icons such as Ruby Rose, Natalie Bassingthwaite and The Veronicas.
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