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Magazine Contraction Must Continue

12 Nov 2009

Industry consolidation is critical to future market development according to WPP chief executive, Martin Sorrell.

 

As reported on AdAge.com, Martin Sorrell not only thinks the contraction of the newspaper and magazine industry will continue, but that it needs to continue.

 

Opening Ad-Tech in New York this week, Sorrell, in his keynote remarks, cited the over-capacity of supply and inventory as a major problem holding back the re-stabilisation of the media business. He also predicted that ad agencies would be getting "very much more involved" in the development of content and the lines between advertising and editorial will be "much more blurred" than ever before.

 

To hear Martin Sorrell talk on why magazine contraction must continue click here.

 

OPINION/FEEDBACK TO THE EDITOR



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