Recent moves by the publisher of Australian Traveller have shown, dialogue can lead to better commercial terms for newsagents and better outcomes for publishers, as reported in the Australian Newsagency Blog.
The blog opens by stating, "It confirms newsagents and good independent publishers have a lot in common. We need each other too - they provide our point of difference and we provide a cheap distribution channel.
The more publishers I talk with the more I discover that there are considerable differences between publishers. All we see in our shops are the magazines and sometimes it is not clear which titles are from which publisher, making it hard to assess the impact of their supply model and new title launch schedule."
Australian Traveller magazine is changing its newsagent commission model - to 50% commission for the Oct/Nov issue and 30% thereafter.
The text of the email from Quentin Long, Director of Australian Traveller magazine. To the Australian Newsagency Blog stated.
"Just wanted to let you know based on the feedback of agents on the blog we are changing our commission structure for Agents.
Agents for the Oct/Nov issue will be receiving 50% commission. Ongoing agents will receive 30% commission
Oct/Nov will be a cracker issue as the cover title is 100 Great Australian Holiday Homes. Some of the homes are flat out amazing, however we have made a big point of having all price points represented in the 100 homes.
If you wanted to inform other agents I would really appreciate it. We have the merchandisers out in market talking to agents and telling them, we will be sending a note with the magazine parcels and I will be emailing agents directly as well."
The blog commented, "This is a terrific opportunity for newsagents to get behind Australian Traveller to drive sales and reward the commitment from the publisher to our channel. There is a terrific reward for us too in better than average commission.
If newsagents do get behind this and drive excellent sales results other publishers will notice. It's up to us what we make of this opportunity."
OPINION/FEEDBACK TO THE EDITOR