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Publication of Publications Targets Advertising Decision Makers

22 Sep 2009

An important sales and marketing initiative for publishing companies and media suppliers is the 2010 Directory of Publications.

 

Media Titles - The Advertising and Marketing Resource Guide will be launched for the 2010 calendar year in November. The Guide is supported by the Audit Bureau of Circulations and Circulations Audit Board with a special 8 page supplement and circulation report as well as Publishers Australia with distribution, marketing and promotional use over 12 months. Additional support is provided by the Australian Marketing Institute through a distribution agreement to marketing executives and brand managers. It will also carry a special supplement showcasing magazine award winners of 2009.

 

  • The guide is a quality annual publication with incisive editorial and current data aimed at assisting advertising decision makers in this ever-changing media landscape.

 

  • The Advertising and Marketing Resource Guide will be sectionalised with directories of consumer, B2B, and custom publication listings with the ability to promote integrated media platforms in display advertising packages at rates subsidised by various member associations.

 

  • Over 4000 copies of the guide will be printed and distributed by controlled circulation to media, marketing and advertising decision makers in  conjunction with the alliance partners.

 

  • The guide will also be re-formatted into an e-magazine with interactive links for each listing and advertisement providing greater circulation throughout the year.
 

The publication is designed to be used as a marketing tool for participating publishers whose sales teams will receive additional copies to assist generate meetings with prospects and clients. This strategy is designed to open dialogue, generate sales and build relationships for ongoing business opportunities.

 

For rates and a view to participate click for rates and media information.

 

OPINION/FEEDBACK TO THE EDITOR



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