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Model Set to Assist Publishers Monetise Content

26 Aug 2009

Journalism Online, a corporate model aiming to assist publishers monetise content is to represent more than 500 newspaper, magazines and other sites.

 

Journalism Online has signed 176 dailies as affiliate partners in the U.S.A reports Editor& Publisher magazine.

 

Publishing affiliates will be able to select their own pay models. Journalism Online is offering a variety of ways to do that including technology that allows for micropayments, sampling, the ability to turn off the system at will, and the ability to convert users from micropayments to a subscription model.

 

"By creating a platform of flexible hybrid models for paid content that maximizes online advertising revenue while creating a new revenue stream from readers, Journalism Online has helped shift the debate over charging for online new from 'if' to 'when and how,'" Steven Brill, co-founder of Journalism Online, said in a statement.

 

Brill added that many publishers have moved past the "abstract debate" and are now working toward some kind of paid content model. The executives of Journalism Online figure that by focusing on 10 per cent of avid readers, on average a Web site would keep 88 per cent of page views and 91 per cent of ad revenue if it put in place a paid-content strategy.

 

Gordon Crovitz, co-founder of Journalism Online, said that he noticed a change in thinking among content providers over the past several months. "Every publisher we have met with is now seeking to generate revenues for online access, which is a huge shift in strategy," he said in a statement.

 

One of the tools Journalism Online is touting allows readers to have one account to access content across multiple Web sites and platforms.

 

"All decisions with respect to how to charge, what to charge, whom to charge or how and whether to bundle print, online and e-reader subscriptions will be left to each publisher," Brill said. "They could make any number of decisions, including deciding not to do anything once they consider all of the options we develop for them."

 

OPINION/FEEDBACK TO THE EDITOR



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