It was bound to happen. Following on from the success of the MasterChef Television show and website, FremantleMedia are launching a MasterChef magazine.
According to an industry source, as reported in The Australian, ACP Magazines and News Magazines are pitching for the right to publish the magazine under license.
A spokesman for FremantleMedia said the company's licensing arm, FremantleMedia Enterprises, hoped to make an announcement within a month. A spokesman for the Ten Network, who televised the MasterChef TV program also confirmed a magazine publishing deal was being considered.
Live events could also be launched after the British franchise that spawned the Ten Network show signed a deal to expand into other channels. Three weeks ago BBC Haymarket won a three-year contract to produce live events, licensed products, magazines and online activity in a deal with Elisabeth Murdoch's production company Shine and BBC Worldwide, the article stated.
In Australia, Fremantle has the rights to the coming Celebrity MasterChef program and next year's MasterChef series, after which the rights revert to Shine.
MasterChef winner Julie Goodwin has already been signed as a columnist in The Australian Women's Weekly, along with the book deal and $100,000 prize money that comes with being the winning contestant.
OPINION/FEEDBACK TO THE EDITOR