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Stats Reveal US Magazines Hit Hard

21 Jul 2009

According to MediaFinder.com, an online database of US and Canadian magazines the frequency of new magazine launches on to the market is being counteracted by the number of titles folding.

 

For the first half of 2009 187 new titles have been launched and 279 have folded. Of the publications that have folded the main categories affected are regional interest magazines which saw 27 titles drop from circulation however on a positive note new launches in this category stood at 12. Other categories feeling the decline include construction with 18, lifestyle with 14 closures and business with 10.

 

Since the end of March, 77 magazines have launched with 184 folding compared to 110 launches and 95 closures in the first quarter of 2009.

 

In another example of the cost savings and efficiency of online publications 43 of the print titles that folded have continued to circulate through the online portal.

 

OPINION/FEEDBACK TO THE EDITOR



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