The financial year 2009/10 edition of Media Trends+Strategy was mailed this week to media buyer/planners, marketing brand managers as well as other marketing executives and members of the Australian Marketing Institute.
Media Trends+Strategy is produced in both print and electronic format and contains over sixty interviews with prominent media industry executives who provide insight into the future direction of their particular media discipline.
Former B&T editor and now co-founder of media and marketing website mUmBRELLA, Tim Burrowes, sets the scene in the opening feature 'Digital Revolution Removes the Barriers', in which Burrowes takes a look at key trends across various media platforms, reinventing itself through the digital revolution.
Consumer publishers include Peter Zavecz of Pacific Magazines who discuses cross media deals whilst Sandra Hook, CEO of News Magazines explains the "cocooning factor". Veteran publisher and CEO of Universal Magazines, Prima Perera, talks of the integration of his print and online models having over 40 magazines and 12 websites in his stable. David Gardiner, CEO of Next Media, has quickly grown his company to include 34 magazines with an aggressive acquisition program. Louise Barrett of ACP Magazines discusses the effect of the economic downturn on their selling proposition.
In the B2B sector, Adrian Farrow, MD of Westwick Farrow talks of the impact the internet has the traditional model, James O'Sullivan, CEO of Retail Media advocates building value through content, Trevor Kirk, MD of The Magazine Publishing Company discusses the strength of relationships and the new generation of publishers represented by Mark Kuban of the Intermedia Group makes sense when he states "talk is about return on investment (ROI). But what about cost of inaction (COI)?"
On the custom publishing front, Bobbi Mahlab, MD of Mahlab Media is successfully generating new business in this recessive market with Eddie Thomas, CEO of Edge Custom Media comments on how the market in Australia is now beginning to recognise the strength of this important niche. Georgina Brujic, MD of Text Pacific Publishing talks of building brand loyalty as one of the key benefits of custom titles and discusses how research plays a major role in their differentiation from others.
Newspapers have been hard hit and Joe Talcott, Group Marketing Director News Limited, provides insight into the value of reader engagement of his medium. Brendan Hopkins, CEO of APN News and Media discusses his publications in both Australia and New Zealand. Chris Wharton, CEO West Australian Newspapers, and Phillip McLean of Fairfax Media discuss the shift in mindset and innovation being necessary for their future growth potential.
Other features in Media Trends+Strategy include 'Cross Media Packages Chase Advertising Dollars', 'Out of Home Lifts the Bar', 'Free TV Harnesses Engagement and Interaction' and 'Social Media Offers Commercial Opportunity'. The issue retails at $14.95 however is complimentary to those within the industry it aims to serve. It is in the process of being audited by the CAB.
The print edition of Media Trends+Strategy is a good example of the tactile element of printed titles with Allkotes providing special laminating effects for the cover which has been designed in a unique 'reader engagement' fashion. For those wishing to interact with Media Trends+Strategy online, it is also housed on the home page of www.Mediabiznet.com.au.
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