Of all the generations, Gen Y is by far the largest. Quick to adopt new technology, members of Gen Y have been participating in social networking for year now and with social networking already transforming society, there is no doubt that Gen Yers are at the forefront of this social revolution and evolution changing the nature of business and media content.
Amid reports that there are 87 per cent more online social media users now than in 2003, with 883 per cent more time devoted to those sites the fastest growing demographic are those 35 years and older, which means there are even greater opportunities now that social media is mainstream.
Companies targeting the Gen Y demographic understand that Gen Yers are handcuffed to the internet, for example, in retirement. Whether it is Facebook, LinkedIn, Twitter, YouTube or blogs, companies have to become social media literate, understand their recruiting goals, target audience and most of all, participate in a meaningful and authentic way.
Many companies they are building Facebook pages and Twitter accounts that bring the company to life, including videos of employees talking about their experiences and pictures from their offices. They are proactive in connecting with Gen Yers by engaging in conversations that are already happening online.
Recognising that peers are connected through social networks, companies can create viral videos and other pieces of interesting or entertaining content for Gen Yers to digest and, in this new digital frontier, creativity, content and community will triumph.
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