A major campaign is being undertaken by American Business Media supporting their members and the B2B sector in general. Under the heading "In Times of Economic Uncertainty There is one Certainty - Business Media Delivers."
The promotion is underpinned by recent studies including ones by Yankelovich/Harris and Forrester which have revealed such significant information as the following:
• Industry leaders rank B2B magazines, web sites and trade shows as the top three media for: helping grow their business, keeping them ahead of their competition, helping them do their job better, and helping them advance their careers.
• 99% of executives agree that, even in a down economy, it's important to keep abreast of new products and services for businesses. B2B delivers on this need.
• An overwhelming majority of executives - 86 per cent - agree that companies that advertise in an uncertain economy stay more top-of-mind when purchase decisions are being made and that advertising creates more positive impressions about a company's commitment to its products and services."
Publishers Australia, the association representing many B2B publishers, has one of their major calls to action as "Media that Engages" which according to executive director, Alan Sarkissian, supports the views of their American B2B media colleagues.
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