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Free Mags to Trial on Hotel Digital Newsstands

30 Jun 2009

A US based digital publisher Zinio has teamed up with the Starwood Hotel Group to offer guests free digital copies of their favourite magazines. As of last month, a variety of well know titles can be downloaded at Starwood's selected hotels in the US with Sheraton Hotels set to join at the end of the year as reported on Springwise.com.

 

Zinio's ‘digital newsstands' can either be accessed on guests laptops in their rooms or via a kiosk in the lobby. After logging on to the Starwood portal and registering with Zinio, guests can select as many single titles as they like, choosing from a range of US publications such as Caribbean Travel & Life, Destination Weddings & Honeymoons, Field & Stream and Ski Magazine, to name a few. Prices for these magazines are being trialled at price points close to those paid for print copies.

 

With editions that can be read online or off - and are identical to the printed editions - travellers are freed from carrying around magazines. The marketing benefits are threefold as Zinio gets the chance to demonstrate its services to new users, and Starwood can offer its guests magazines they actually want to read rather than a standard selection. Additionally, there is an environmental benefit which is now being promoted as a best practice initiative by many online publishers.

 

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