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Head of Starcom Mediavest Predicts Media Winners When the Market Turns

10 Jun 2009

John Sintras, Managing Director of Starcom MediaVest, spoke to Media Trends + Strategy, a sister publication of Publishing Edge, on his predictions in relation to where the media industry is heading over the next twelve months.

Whilst he believes it is difficult to call the next month let alone the next year he believes that from an agency perspective search and digital are generating the most excitement at the moment.

"Search is certainly increasing in importance and being aggressively pushed by ourselves to the majority of our clients. That is where we are looking for the biggest growth as well as mobile and some of the newer forms of digital. We are looking to innovate and stay fresh in that area."

He went on to say that, "In general, the whole area of investment and negotiation across the board, given the market has changed. Demand has dropped. We now have a lot of agency people who are really needing to take advantage of the situation in a pro-active way with clients, and deal and do short term negotiation at every opportunity. I think that is the biggest change this year compared to last year."

OPINION/FEEDBACK TO THE EDITOR

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